Be a part of the solution

Not the plastic pollution

We fight for a better world for humans and wildlife by being dedicated to mastering one of the world’s most alarming issues – the plastic waste in our oceans.

PLASTIC FACTS

Learn more about plastic pollution and how you can reduce it

THE OCEANLIVE
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Spread your awareness and make an impact

With our base in the Nordics, we work in large parts of the world. OceanLive is a non-political, non-religious and not for personal income Norwegian charity. OceanLive is approved by the European Ethical Charity Audit and undertakes to follow specific accounting rules and ethical guidelines for collection, and to submit to external control.

Here are a few ways you can make a big difference

CLEANING
Successfully plastic waste cleanups requires well-designed processes, safe working conditions, and sustainable waste management. But most of all it requires a tireless commitment. We are dedicated to making our oceans and beaches pristine once more. Every piece of plastic we remove makes a difference. Small efforts, when sustained consistently, produce monumental results. Join us in this crucial mission to protect our planet’s most vital ecosystems. Together, we can restore the beauty of our oceans and safeguard their future. Your support for OceanLive is a pledge to create a cleaner, safer world for generations to come. Consistency always wins!

INFORMING
It is not the plastic itself that is the problem, but our behavior. Our reckless consumption habits and attitude towards plastic as a disposable product must fundamentally change. Although everyone knows that plastic waste is harmful to our oceans, it is not enough to make a lasting difference. To create real change requires continuous information, constant updates, increased commitment from consumers as well as producers and decision makers to prevent new plastics from polluting our waters and most importantly, we must hurry!

INFLUENCING
In order to contribute to reaching the UN’s sustainable development goals, simultaneous efforts must take place in partnership between all social actors, high and low. We need to listen to consumers, offer guidance to authorities in their work with contaminated areas and contribute expertise in national surveys to coordinate the state’s resources and routines for sustainable plastic recycling. We must provide support the business community for the development of alternative courses of action. No one can master our environmental situation on their own. We must cooperate.

RECYCLING
There is much more plastic in our oceans than we could ever imagine. There is no Planet B. We evaluate methods for standardized sorting, processing and storage of collected plastic waste in a sustainable and efficient way. One of the sub-goals is to make recycled plastic more valuable so that the newly produced plastic successively declines. Recycling in general is important, but it is wrong to give the impression that recycling is the only solution. We must question the concept of single-use plastic, dare to refrain from products that use too much plastic and prioritize retailers that accept returned plastic packaging from their products and handle them in a sustainable way.

DEVELOPING
Exploring and mapping sources of plastic waste along vulnerable waterways and coastlines is important. We are forming collaborations and funding of research efforts with the aim of developing new methods for cleaning up polluted water areas from micro- and macro plastics.

More than ever before, manufacturers, producers and retailers must take significantly greater environmental responsibility in the production and recycling of plastic products. We are actively exploring ways to reduce their dependence on virgin plastics and to increase the appreciation for recycled plastics.

We also believe that recycled plastics can be used for producing practical objects that benefits vulnerable communities at a low cost in a long-term sustainable system. As a result, collected plastic gets a greater value for the community than it would at the bottom of the ocean.

Together we form the most leading initiative to collect ocean plastic

All organizations fighting ocean plastic in the same determined way as OceanLive do, we consider as ally partners by us. We gladly support, collaborate and share time, knowledge and resources as long as we strive to fulfill the same crucial goal. OceanLive works with partners across the globe to document, collect, recycle, and prevent plastic waste from entering our oceans. As a united force, we can reduce marine plastic pollution more effectively and sustainably.

Great knowledge is never a waste - get the book!

This fun and educational children’s book will learn how our actions affect the planet and how little things can have a big impact. Touching stories like this reveal a lot about our societies and ourselves in a playful way, that will have an positive impact on tomorrow’s leaders.

The book project is developed in partnership with the United Nations.

Shop responsibly - and kindly

Be good. Do good. Feel good.
Show your love for nature and support the work for responsible production. All of our products are made from certified organic fabrics in renewable-energy-powered factories. Together, we are creating a better world where people live in harmony with nature. Join us. Because together, anything is possible! The store’s profits go to OceanLive’s rescue operations.

Here are the world's most polluted areas to act on

80% of the plastic waste in the ocean comes from land, from our homes, landfills and from waste deliberately dumped into the ocean directly.

Top 10 countries that generate most ocean plastics (tons, 2021)

1. Philippines: 356,371
2. India: 126,513
3. Malaysia: 73,098
4. China: 70,707
5. Indonesia: 56,333
6. Brazil: 37,799
7. Vietnam: 28,221
8. Bangladesh: 24,640
9. Thailand: 22,806
10. Nigeria: 18,640

This is how your money is being used

The success of our efforts would not have been possible without the support of our fantastic members.

87% percent of your donation goes directly to OceanLives programs to reduce ocean plastics and increase public awareness of plastic consumption and recycling.  Our accounts meet the European Ethical Charity Audit strict requirements and guidelines.

Read more about how OceanLive uses your money within the organization to reduce the amount of ocean plastic in the world and to support the UN’s Global Goal No. 14.1.

 

The following items make up OceanLive’s overall costs

You should always know how charities like OceanLive spend the money, before donating, so you know where your funds are going. We cooperate with European Ethical Charity Audit which ensures that  we are always transparent about the way we spend your money, so you can make informed decisions about supporting us.

87% percent of your donation goes directly to OceanLives programs to reduce ocean plastics and increase public awareness of plastic consumption and recycling. Our remaining 13% is spent on hiring talented people, building effective infrastructure, developing systems to handle plastic waste, and researching and developing sustainable methods to manage it.

Below is a more detailed description:


 

Cleanup efforts

Collecting plastic from seas, beaches, and waterways by hand is still the most effective way to clean up without harming nature. It requires a great deal of dedication from many people. They also need trained group leaders from OceanLive who plan and organize expeditions, provide safe equipment, necessary utensils, food, and water to the group. Plastic must then be transported to a reliable recycling facility after it is collected.


 

Fundraising costs

Costs of digital platforms and its paid services as well as employees and the activities needed to collect gifts from individuals and businesses.


 

Providing knowledge

Costs that OceanLive has to establish insight and knowledge of our global problem situation, around waste management and recycling, as well as conducting program activities for attitude and behavior change among consumers in Norway and abroad.


 

Administrative costs

In order to ensure control and governance and run the organization’s business efficiently, these purposes are fundamental. Costs associated with rent, administrative systems, and certain staff members. There are costs associated with digital platforms and their paid services, as well as employees and the management required to raise donations from individuals and businesses.


 

Research and development

To develop efficient methods for collecting plastic from our oceans, to sort and separate for efficient recycling, and to process and refine collected plastic that can add value to society, we work with scientists, engineers, innovators, and specialists in several problem areas.


 

Does it cost money to raise money?

It does, in fact. We strive to be as cost-effective as possible – our collection and administration costs are well below the limits prescribed by the the European control authority “European Ethical Charity Audit” (EECA). These costs are necessary for us to be able to achieve both immediate and long-term sustainable improvements for vulnerable places in the world. To continue collecting more plastic, we must raise more money. The money is mainly used to take out plastic from our oceans and prevent it from getting there in the first place. Furthermore, we must spend money on marketing and spreading knowledge about plastics and recycling. Managing, planning, coordinating, developing, and administrating recycled plastic after collection incur costs as well. Simply put, these expenses ensure that your money reaches its intended recipients and makes a big difference.


 

We meet the requirements by a good margin

OceanLive is a member of the European Ethical Charity Audit, which ensures that at least 80% of money raised go to the stated purpose. OceanLive achieves the goals by a good margin and 87% of your donation goes directly to our programs.


 

Audit of Norwegian OceanLive’s board of directors’ activities

Norwegian OceanLive’s operations and management are audited by an audit firm each year. A firm of accountants is elected by the annual general meeting to audit the next two calendar years. An authorized auditor must be appointed by the accounting firm. Chartered Accountant is not a member of OceanLive.

Report a polluted area

80% of the plastic waste in the ocean comes from land, from our homes, landfills and from waste deliberately dumped into the ocean directly.
Why? Because nobody cares.

Report a polluted area

Use the form below to input information about the polluted area. Videos and images are very helpful.

PRESS

Do you need our latest news, background material or graphics?

Contact us with your media inquiries at

press@oceanlive.se